Snake oil

What society overwhelmingly asks for is snake oil. Of course, the snake oil has the most impressive names — otherwise you would be selling nothing — like «Structured Analysis and Design», «Software Engineering», «Maturity Models», «Management Information Systems», «Integrated Project Support Environments» «Object Orientation» and «Business Process Re-engineering» (the latter three being known as IPSE, OO and BPR, respectively).

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