It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants. It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
American software designer and programmer. Widely recognized as the “Father of Visual Basic”, is also known for his books About Face 3: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products.