Phillip James (Bill) Plauger
Author, entrepreneur and computer programmer. Has written and co-written articles and books about programming style, software tools, and C, as well as works of science fiction. Worked at Bell Labs from 1969 to 1975, where coauthored Elements of Programming Style and Software Tools with Brian Kernighan. In 1978, founded Whitesmiths, the first company to sell a C compiler and Unix-like operating system (Idris). Also invented pair programming there. Has been involved in C and C++ standardization and is now the president of Dinkumware.
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